IBM Careers Redesign

Type

UX Research

UX Design

Year

2022

Client

IBM Design Global

Description

Optimised IBM’s internal job mobility platform by 3x through streamlining career development workflows from 10 to 3 steps, incorporating IBM automation and proactive matching, collaborating with global IBM leadership, recruiters, and employees.

Responsibilities and Deliverables

Selected as the sole designer from IBM India Studio to participate in IBM’s Patterns Program, a global initiative where designers collaborate on short-term internal projects and present solutions to IBM leadership.

Led the research and design of an internal mobility and job search system to address high attrition rates by enabling vertical transfers and career growth opportunities. Conducted stakeholder interviews with recruiters, managers, and employees, leveraging IBM Automation, YouLearning, and YourCareers to create a profile-based job recommendation system for upskilling and internal transfers.

Designed a streamlined job search and transfer process, reducing a 10-step bureaucratic system to a 3-step workflow, improving efficiency by 3x. The solution enhanced personalized career recommendations, optimizing IBM’s internal talent retention strategy.

Job recommendation algorithms are based on Role and Location, which is inflexible for IBMers.

From the Watson Recruitment research we now understand that the current recommendation is based on role and location. These four categories are same role-same location, same role-similar location, similar role-same location, and desired role-similar location.

31% of IBMers identified as being satisfied with the current job recommendation emails from IBM. (n=16)​

"I can only go through 7-8 applications and most aren't relevant."
-Sponsor User 3

"I don't know if the job posting is outdated or not"
-Sponsor User 6

"How do I find opportunities outside of my existing job ladder?"
-Sponsor User 8

IBM's research on 'Social Listening' explains using user's interests and focus areas by understanding any initiatives they take on online platforms. For IBMer's internal use it’s IBM's YourLearning and YourCareers pages. We could utilise the data we can get from these pages. Skills from the Expertise Section, Strength in skills by the courses they take, and so on. We also took the best examples from other platforms like LinkedIn's 'Search Personalisation'.

One of the main concerns with job recommendation is the lack of skill match. It is not just an information the IBMers need. It’s a parameter that other companies LinkedIn and Google use to match relevance of a job postings. Not just that but, thousands of IBmers are upskilling themselves on YourLearning. They need their upskilling effort to reflect in the growth opportunities they receive. ​

"Unfortunately, the vast, vast majority of recommendations I get do not even match my skill set."
-Sponsor User 2

"My upskilling effort is not reflected in the job opportunities I receive."
-Sponsor User 7

From asking IBMers to card sort parameters they look for and prioritise during job search, we found out, that ‘new opportunities’, ‘roles’ and ‘responsibilities’ are what IBMers seek when looking for a growth opportunity.​

Findings

Finding 1
When searching for new job opportunities, IBMers are prioritizing for new challenges and growth potential for their careers.​

Finding 2
IBMers rank skills as one of the top 3 information they would like to see in a job posting​

Finding 3
IBMers view career growth as getting promotions, increasing scope of work, and the ability to apply their skills to new domains.​

To-Be Scenario

To-Be Scenario where IBMer searches for jobs and sets preferences, gets updates via email notifications, send application through a pre filled form and waits for updates and acceptation.

UI Overview

When Francine clicks on the job preferences tab she would be able to turn on email preferences, get a high level overview of her filters set. Their filter would be organized in categories by cards and they would have an option to clear and save their editted filters. Upon doing important actions, they would be given feedback through modals and notification toasts.

Card Filtering

When Francine looks at their card filters, they would be able to see the card description which details the category information. They can see their filters sorted by colour to help them differentiate between the filters. 

When Francine wants to add filters, they can choose to search and add filters through a multi-select modal or choose to be recommended filters.

Adding Filters

After getting a quick overview of the site, Francine can now go in and begin setting their filters. By setting filters, they will have more flexibility and control over the job recommendations they receive by searching and adding their desired filters. They now receive more relevant recommendations that aligns with their goals and values. 

Checking recommended

They can also be assisted by checking the recommended filters the system has for her based on her profile in Your Career. 

Turning on email Reminders

In addition, Francine can choose to opt into receiving job recommendation updates daily, weekly or monthly by switching her email updates toggle on. A notification toast will pop up to provide her feedback if the emails are successfully turned on or not.

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Served as a UX Designer for StormGeo AS, conducting user research and redesigning workflows to enhance offshore-onshore communication efficiency.

Served as a UX Designer for StormGeo AS, conducting user research and redesigning workflows to enhance offshore-onshore communication efficiency.

Served as a UX Designer for StormGeo AS, conducting user research and redesigning workflows to enhance offshore-onshore communication efficiency.